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	<title>Science of Sales &#38; Marketing</title>
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	<link>http://salesstrategy.wordpress.com</link>
	<description>Sales Strategy, CRM, CEM, SEO, SEM, Online Marketing, Online Advertisement, Market Research, Branding.</description>
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		<title>Science of Sales &#38; Marketing</title>
		<link>http://salesstrategy.wordpress.com</link>
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		<item>
		<title>Effective Approach to CRM</title>
		<link>http://salesstrategy.wordpress.com/2009/07/28/effective-approach-to-crm/</link>
		<comments>http://salesstrategy.wordpress.com/2009/07/28/effective-approach-to-crm/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 06:47:32 +0000</pubDate>
		<dc:creator>salesstrategy</dc:creator>
				<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://salesstrategy.wordpress.com/?p=210</guid>
		<description><![CDATA[The concept of CRM is based on to manage relationship with customers that include mapping, improving and delivering valuable experiences through data analysis and tactical analysis. This process requires customer interaction which can manage sales &#38; marketing campaign effectively. CRM software inline with an architect to create efficiency and accountability between marketing and sales activities [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=salesstrategy.wordpress.com&blog=417551&post=210&subd=salesstrategy&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The concept of CRM is based on to manage relationship with customers that include mapping, improving and delivering valuable experiences through data analysis and tactical analysis. This process requires customer interaction which can manage sales &amp; marketing campaign effectively. CRM software inline with an architect to create efficiency and accountability between marketing and sales activities that help in lead generation through prioritization, distribution, re-calibration, and help in execution following the lead generation. The CRM system that provide lead management interface that creates an orderly architecture for managing large volumes of customer inquiries, and qualified leads, which is capable to organize numerous leads, at various stages of a sales process, across a distributed sales force. It can be considered connectivity between advertising and customer relationship management and forecasting. An effective lead management system should manage a Long-term Market Plans through improving business intelligence and capturing genuine information for immediate action.</p>
<p>The fundamental part of an effective lead management system is to evaluate the genuineness of the information through scanning the raw information that we gather during our marketing campaign, and it analyze customer data for broad range of purpose through business intelligence which optimize the ongoing sales process by early identification of opportunities and bring qualified sales leads on regular basis. As a whole a effective lead management software should combine both marketing perspective and sales prospective to shape a successful marketing program and it should integrate into sales. Since the Communications part are the center piece of the lead management architecture so this architect should include the intelligent sourcing and forecasting future sales lead. It should have ability to maintain ongoing sales leads and should predict future prospects by nurturing communications that cultivate a lead into a future sales. The effective lead management architect allows you to gather information and a dynamic review and analysis of lead actions, sales performance through a marketing channels which should further assist you in the business decisions and help you to improve productivity and return on investment.</p>
<p>By using such lead management and campaign tracking system you can meet your certain purpose of tracking sales and especially the new opportunity which can help you to strategies your marketing campaign by managing both Quantitative as well as Qualitative measures.</p>
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		<item>
		<title>Set-The Emotional Connection</title>
		<link>http://salesstrategy.wordpress.com/2009/06/23/set-the-emotional-connection-2/</link>
		<comments>http://salesstrategy.wordpress.com/2009/06/23/set-the-emotional-connection-2/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 06:45:27 +0000</pubDate>
		<dc:creator>salesstrategy</dc:creator>
				<category><![CDATA[CEM]]></category>

		<guid isPermaLink="false">http://salesstrategy.wordpress.com/?p=208</guid>
		<description><![CDATA[Customer&#8217;s emotional connections are powerful and profitable especially when their is less scope of differentiation, its not just frequent touch points, its require deep understanding of your customers, reminder of your promise and so on strengthen the connection between the brand and customer.  What attracts a first-time buyer is often quite different that not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=salesstrategy.wordpress.com&blog=417551&post=208&subd=salesstrategy&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Customer&#8217;s emotional connections are powerful and profitable especially when their is less scope of differentiation, its not just frequent touch points, its require deep understanding of your customers, reminder of your promise and so on strengthen the connection between the brand and customer.  What attracts a first-time buyer is often quite different that not just limited to a product or service that perform well and how it meet their expectation. Most of us miss to identify a first-time buyer and their past experience with similar product or service and current need.  <a href="http://3.bp.blogspot.com/_G0kllFp69CY/SWrVF2kvxCI/AAAAAAAAABo/HjVrHBfDnds/s1600-h/brizoFlorianoStainless.jpg"><img style="float:left;cursor:pointer;width:219px;height:320px;margin:0 10px 10px 0;" src="http://3.bp.blogspot.com/_G0kllFp69CY/SWrVF2kvxCI/AAAAAAAAABo/HjVrHBfDnds/s320/brizoFlorianoStainless.jpg" border="0" alt="" /></a> Apart from great product and service they need intensive care, guidance, support, solution &amp; relationship. Relationship leads to emotional connection, these emotional attributes are trust, caring, respect and dignity that generate good feelings and sense of belongingness that motivate customer&#8217;s to spread good word for you and your products. They start talking to their friends, family and colleagues that you and your products and services are the best. Building Emotional Bonds can also help you to retain your customer longer and establishing loyalty that will also prevent competitor attack.</p>
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	</item>
		<item>
		<title>Human Interaction with Signs</title>
		<link>http://salesstrategy.wordpress.com/2009/03/15/human-interaction-with-signs/</link>
		<comments>http://salesstrategy.wordpress.com/2009/03/15/human-interaction-with-signs/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 16:07:06 +0000</pubDate>
		<dc:creator>salesstrategy</dc:creator>
				<category><![CDATA[Award & Nomination]]></category>

		<guid isPermaLink="false">http://salesstrategy.wordpress.com/?p=196</guid>
		<description><![CDATA[“Signs” directed by Patrick Hughes is a touching Australian short film which is planned to be presented in the Schweppes Short Film Festival. The film tells the story of Jason, a socially isolated guy trying to fit in with the world around him. There is no dialog between the two main characters, the communication is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=salesstrategy.wordpress.com&blog=417551&post=196&subd=salesstrategy&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>“Signs” directed by Patrick Hughes is a touching Australian short film which is planned to be presented in the Schweppes Short Film Festival. The film tells the story of Jason, a socially isolated guy trying to fit in with the world around him. There is no dialog between the two main characters, the communication is done with signs subliming human interaction and relationships. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="text-align:center; display: block;"><a href="http://salesstrategy.wordpress.com/2009/03/15/human-interaction-with-signs/"><img src="http://img.youtube.com/vi/uy0HNWto0UY/2.jpg" alt="" /></a></span></p>
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		<item>
		<title>Top 10 Search Terms for the Year 2008</title>
		<link>http://salesstrategy.wordpress.com/2009/01/01/top-10-search-terms-for-the-year-2008/</link>
		<comments>http://salesstrategy.wordpress.com/2009/01/01/top-10-search-terms-for-the-year-2008/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 07:53:14 +0000</pubDate>
		<dc:creator>salesstrategy</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://salesstrategy.wordpress.com/?p=187</guid>
		<description><![CDATA[The year 2008 brought Google’s top search terms very generic, like &#8220;Facebook login&#8221;  “Sarah Palin”, “Obama”.” In compiling the 2008 Year-End Zeitgeist- search team studied the aggregation of billions of search queries people typed in to the Google search box Google and the results are as below.

1. Sarah Palin
2. Beijing 2008
3. Facebook login
4. Tuenti
5. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=salesstrategy.wordpress.com&blog=417551&post=187&subd=salesstrategy&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The year 2008 brought Google’s top search terms very generic, like &#8220;Facebook login&#8221;  “Sarah Palin”, “Obama”.” In compiling the 2008 Year-End Zeitgeist- search team studied the aggregation of billions of search queries people typed in to the Google search box Google and the results are as below.</p>
<p><img src="http://salesstrategy.files.wordpress.com/2009/01/456px-sarah_palin_kuwait_13a.jpg?w=228&#038;h=300" alt="456px-sarah_palin_kuwait_13a" title="456px-sarah_palin_kuwait_13a" width="228" height="300" class="alignnone size-full wp-image-188" /></p>
<p>1. Sarah Palin</p>
<p>2. Beijing 2008</p>
<p>3. Facebook login</p>
<p>4. Tuenti</p>
<p>5. Heath Ledger</p>
<p>6. Obama</p>
<p>7. Nasza Klasa</p>
<p>8. Wer Kennt Wen</p>
<p>9. Euro 2008</p>
<p>10. Jonas Brothers</p>
<p>&#8220;As it happens, studying the aggregation of the billions of search queries that people type into the Google search box gives us a glimpse into the zeitgeist — the spirit of the times. We&#8217;ve compiled some of the highlights from Google searches around the globe and hope you enjoy looking back as much as we do&#8221;. -<a href="http://www.google.com/intl/en/press/zeitgeist2008/">Google</a> </p>
<p><a href="http://www.google.com/intl/en/press/zeitgeist2008/world.html">Countrywise fastest rising and popular keywords</a> for the year 2008</p>
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		<title>Video Content &amp; Optimization</title>
		<link>http://salesstrategy.wordpress.com/2008/09/28/video-content-optimization/</link>
		<comments>http://salesstrategy.wordpress.com/2008/09/28/video-content-optimization/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 05:48:23 +0000</pubDate>
		<dc:creator>salesstrategy</dc:creator>
				<category><![CDATA[Video Optimization]]></category>

		<guid isPermaLink="false">http://salesstrategy.wordpress.com/?p=144</guid>
		<description><![CDATA[If you produce mostly videos in your regular blog post without adding sufficient text, it will hardly index in search, try to add available article for unique information as recorded in the original video. No doubt it will take time to write great article to the subject but it would greatly benefit you in terms [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=salesstrategy.wordpress.com&blog=417551&post=144&subd=salesstrategy&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>If you produce mostly videos in your regular blog post without adding sufficient text, it will hardly index in search, try to add available article for unique information as recorded in the original video. No doubt it will take time to write great article to the subject but it would greatly benefit you in terms of SEO and user perspective too, if you&#8217;ve done both. There is another aspect considering to this approach, each piece of your work should get reasonable view and make content available for those who have difficulties to watch video due to some reason, at least they can access the content from the article.</p>
<p><a href="http://salesstrategy.files.wordpress.com/2008/09/new-youtube-3.png"><img class="alignnone size-full wp-image-149" title="new-youtube-3" src="http://salesstrategy.files.wordpress.com/2008/09/new-youtube-3.png?w=300&#038;h=245" alt="" width="300" height="245" /></a></p>
<p>If you find difficulty to add content try out to watch the video couple of time, even it has no speech, you can get an idea what text you should provide to your readers. If you&#8217;re adding a video that has presentation and speech, you can use a speech synthesis systems or even if you concentrate on listening the recorded words and phrases, you can write a good article in your own word closely matching to the spoken words and following the accent of the original recordings.</p>
<p>Each post you write, give them a good title atleast one keywords therein that can grab attention of people and users can find your content using specific keywords, if there is scope, use effective keywords’ into your post title- matching to the content. Also for greater leverage, optimize your categories sections well, don’t push a post into uncategorized default section, each post should be identified with specific keyword of the category. It would be good if you change your permalink of blogs using Custom structure: { /%category%/%postname% } that will help you to optimize your url and allow you to show the category and post name into the URL.<br />
I tried to change the permalink of my this blog but possibly wordpress.com don&#8217;t allow this to do, the customization is off because I am still on their free service. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>There are no courses to take, but much to learn from experience..</p>
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