Search engine is a common–place to start your business, you need to know what people are searching, what they surf, what they share. people are scanning information and dont usually go in-depth, they are more likely interested to find cool consumer idea, ultimate user experience, shared information, business people are looking for solutions rather than reading a well written content without a solution. They are scanning the online marketplace as People relate to concrete examples and looking for unique articles, unique idea, feature stories, case studies, new technology, users recommendation as real end-users or even press releases that worth to them to find a solution. In other words, they’re more interested to read the unique content that has a solutions with new idea and new concept.
Most businesses treat their websites as digital brochures or just a portfolio, they’re more static lacking the component of marketability and Intelligent Findability, your website should function as the repository with a sense of understanding the need of your visitors through all content you present to the viewers.
You need to drive readers to your website through your own outreach tools with a permission based e-mail marketing system, newsletters, word of mouth–and through giving them a platform to share their ideas by a business blog attached with your site. Blog will represent you as industry expert, team leader, you need to evolve to it, remember the consumer generated media is emerging as a most powerful tools that encompasses opinions, individual experiences, sharing information & advice and spread social commentary about products, brands, products and services— inluenced with personal experience.
