Science of Sales & Marketing

After successful experiment of Google Elections Video Search gadget on iGoogle and indexing the spoken content on YouTube’s Politicians channels, Google lauches “GAudi” dedicated to Google Labs which will index all the words uttered during an audio or video clip, the transcript will be added to a searchable database that can be accessed just the way  you search for text-based websites. GAudi include  “search within video” and “sharing,” features provide robust user interface. Searching for discussions and access the exact word uttered in the audio/video would be much easier now.

Also it would greatly help the people to whom the English is not their first language, they generally read the text well but won’t follow the speech because there are noticeable differences in terms of accent, words and languages are often narrowed to the lexis, semantics or syntax. Capturing the exact moment of the video with the text would empower video presentation because audio/video becoming integral part of our online lives.

As per comScore.com, the Ask network share search market as a whole nudged up 0.2 percent in September versus August to 4.7 percent (compared to 57 percent market share for Google, 23.7 percent for Yahoo, and 10.3 percent for Microsoft), Ask has improved dramatically their performance recently also both Google and Yahoo still gained more share in September than Ask.com.  No doubt Ask.com did take some share away from Microsoft, it means that traffic to Ask.com significantly picking up. It look like that Ask is putting their best effort to bring people to its search engine.

Especially for social networking site, I don’t think there is any need of SEO, since the concept of a social networking sites evolve from social networking of similar interest group, if you can join 100 friends you can be able to implement viral marketing techniques and other method to add more people there like MLM system. I have look on this and found few social networking sites even do not require an invitation to join, the member’s personal page contain skills and characteristics information that intend people to join. Moreover your friends recommend others to join and so on others like a pyramid scheme and hence you could find it is easy to join close to 50K people there,  those sharing  similar interest.  You could work out for adding group for  “Meet Market”, “Professional help” ” Offsite Social Networking and Meeting”  for targeting particular interest group. The persona of “popularity” of particular site can be achieved by recommendation and referring others. Once your members are being motivated and find it an interesting platform they do it all for you and the rest the technology do itself.

Search engine is a common–place to start your business, you need to know what people are searching, what they surf, what they share, you need to understand that people are scanning information and dont usually go in-depth, they are more likely interested to find cool consumer idea, ultimate user experience, shared information. Business people are looking for solutions rather than reading a well written content without a solution. They are scanning the online marketplace as people relate to concrete examples and looking for unique articles, unique idea, feature stories, research topics, case studies, new technology and preferebly users recommendation from the real end-users. In other words, they’re more likely to be interested to read the unique and most relevant content that has a solutions with new idea and new concept.

Most businesses treat their websites just a portfolio, they dont realize the power of a website as they’re more static lacking the component of marketability and “quick & intelligent findability”, your website should function as the repository with a sense of understanding the need of your visitors through all content you present to the viewers.

You need to drive readers to your website through your own outreach tools with a permission based e-mail marketing system, newsletters, word of mouth–and through giving them a platform to share their ideas by a business blog attached with your site. Blog will represent you as industry expert, team leader, you need to evolve to it, remember the consumer generated media is emerging as a most powerful tools that encompasses opinions, individual experiences, sharing information & advice and it spread quickly through social commentary about product, services, brands and company—greatly inluenced with users personal experience.