Science of Sales & Marketing

A recent survey based on interviews conducted with some 5,000 foreigners waiting at airports in Japan for their flights back home revealed that the image of Japan differed sharply depending on where the tourists were from. More than 50 % of tourists from Australia, Britain, Canada, US and Middle Eastern and African countries found the Japanese ” kind and polite”. Fewer than 40 % of tourists from France, India, Singapore and Thailand found the Japanese too ” kind and polite” while few other neighboring Asian countries who find the Japanese rude. One American tourist was quoted as saying; ‘ The Japanese are kind and Japan is much safer than i had imagined before coming. ” But one South Korean respondents said: ” A taxi driver began to speak ill of (south Koreans) while I was talking with my companion in Korean. ” Ethnic Koreans have historically faced discrimination in Japan, due to its colonial past.

However the survey found that regardless of perceptions of Japanese kindness and politeness, the average of 95% of respondents of all nationalities wanted to return to Japan for more sightseeing.

In Japanese society, Conformity is the norm, Come have a look on the salient features of their working culture & style;

* Japanese are highly ceremonious and traditional they exchange of business cards

* They give due attention respecting the integrity of the other party.

* They stand up and bow or shake hands when someone comes in the room.

* The new employees have to go through a rigorous training to ensure that they perform their duty as per their norms.

* Japanese businessmen are very punctual, normally they arrive at their customers’ offices or factories earlier than appointed time or punctually.

* They strictly follow time management. The meeting usually starts and finishes on time respectively.

* Japanese introduce themselves giving reference of their company or Dept by name rather than to their jobs.

* Traditionally when addressing someone older or higher position or rank by his or her official job-title rather than his or her name.

* They offer their employee a lifetime employment, company unions, and the seniority system of pay and promotions.

* Japanese do not openly criticize, insult, or put anyone on the spot.

* Often they use facial expression, tone of voice and posture to tell them what someone feels.

Lifestyles are the person’s pattern of living that is being experienced in the person’s active interests and opinion and how they interact with his or her environment.

It combines both psychological & demographic factors; moreover concerned with people, group & culture hence lifestyle segmentation provides a better insight into buyer behavior. Lifestyle combine with demographic features, sex, education, occupation, income hence study of particular demographic lifestyle provide us information about how people spend their money, their interest, leisure & their patterns of work

By combining all these information, it helps to round up and frame a picture of a person as a consumer and that significantly help for further product development and framing promotional strategy.

Also, lifestyles change over time both for an individual and for a society hence the marketers should keep watch on the changes as lifestyles are also a function of demographic and value changes. If you go into little depth, you will find the consumers are buying products to enhance their lifestyle and their purchase decisions are most of the time are influenced by family, friends, and social group and on around their regular shopping habits. The marketers should understand through the lifestyle of particular demographics, the consumers’ culturally-based ethical value & their buying habit, the post-purchase feelings, use behavior & word of mouth, level of satisfaction, and what motivate them to back with the repurchase cycle.

Overseas holidayer and travellers have ranked India in fourth position as most facinating holiday destination in the world. It has ahead of several others holiday spot like even US, France, Thailand and sourth Africa. As per the 2006 Conde Nast Readers Travel Award, East has always favourite season among overseas holidayers and hence its stands on attraction and mark on the world travel map. All the efforts goes to Indian Government that put so much marketing efforts outside world with high -decibel “Incredible India” campaign targeting the overseas market. India deliver what it promises; “A fascinating culture, superb quality in resorts and unforgettable experience. No wonder, India is on every sophisticated traveller’s lips. It has the potential to take the crown in the next few years” said publisher Kate Slesinger. Have a nice trip to India!