Science of Sales & Marketing

Here are few ideas that you can implement for better exposure of your blog & to attract your targeted readers;

*) Try to provide your readers quality and unique contents with illustration where required, if you have great content in your blog you will find your readers will do  promotion for you.

*) Blog regularly:
Write consistently, don’t give up, write regularly with fresh contents, invite experts of specific field to start a new post.

* Get your own domain name; host yourself instead of using other’s domain names and free blog hosting.

*) Define the type of readers for your blog; try to write on mainstream and breaking news & top stories.

*) Use keywords within your titles, links and blog posts, this will help for appearing in better search results.

*) Get involved in people’s blogs :
Always try to leave attentive comment and appreciate them for their good work.

*) Advertise your blog wherever possible:
Use your blog address in your email signature, business cards, on your car, in forums, wherever it is required. Use your blog address at the end of your e-mail signature with an invitation, eg:”Read my blog” or “here is my blog”

* Post in your blog consistently and often reply others comments and try to add valuable comments to others blog.

*) Ping to other blog tracking sites; use pinging service like pingomatic, pingoat etc.

* Every time you make new post update your contents make sure you inform all other tracking sites by pinging.

*) Participate in social networking & bookmarking sites such as digg.com, reddit.com, netscape and del.icio.us and other relevant communities. Submit your blog to blog directories as many as possible.

* Allow your blog readers to subscribe to your own RSS feed. Syndicate your content with Feedburner.

Try to be human, treat others like humans respond softly with gratification as blogging is not about propagation and linkbaiting it’s all about developing human relationships.

Blogs always take your recent post on the first page so from SE point of view it is big plus that the search engines get always good content from top of your page, hence keep quality & unique content when you write an article to publish through blog. To get your blog optimize for better ranking follows few tips as below;

1. Use important keywords within your titles and also in your content when you start a new post. (Don’t change your keywords in title tag)

2. Ping your blog when you write a new post. Use tools like pingomatic.com and other tools available for pinging.

3. Submit your blog to RSS and Blog directories.

4. Blog post titles should contain at least one keyword though its not necessary but give keyword a priority. Also organize your categories considering keywords in the titles.

5. Use multiple sources such as social search (Yahoo Answer,Eurekster,google answer, MyWeb ) and social bookmarking sites such as (del.icio.us, digg, plugIM, Furl, fark & netvouz )

6. Configure your blog to send a trackback within your posts to ping to other blogs.

7. Get involved in other people’s blogs, leave a sincere comment there with your link.

8. Use your blog address in your business card, email signature, forums. Those who have recently started their blog can also use mobile SMS with blog url requesting friends to view their blog and leave comments. ( I have personally used this and I recieved very good response).

9. Participate in Social networking site, eg. Create a profile in myspace you can use the bulletins option and mass messaging to promote your blog once you created good number of friends list in myspace.

10. Implement viral marketing technique using youtube or google video.

The blog monitoring is important for corporations as the real people are behind the blog, its also important to being part of the conversation through blogging or using other social media. How do you manage this if things go really wrong The conversation is going on every where and it usually define a brand, corporation or individual with or without their real experience with particular brand or corporation, By being accessible, consumers are more likely to turn to reliable sources to verify rumors like particular shampoo turned my hair red, few reputed companies are being targeted and such inaccurate negative word of mouth, spread like wildfire on the internet. You need to involve in such discussion representing your company to disseminate accurate information through on-line relationships with other participant those who believe in your products, you need to makes it a bit trickier. It also reinforces the need for blog monitoring to detect early word of mouth events and control over bad mouth, that need your actively participation and evolving yourself through regular monitoring.