Customer’s emotional connections are powerful and profitable especially when their is less scope of differentiation, its not just frequent touch points, its require deep understanding of your customers, reminder of your promise and so on strengthen the connection between the brand and customer. What attracts a first-time buyer is often quite different that not just limited to a product or service that perform well and how it meet their expectation. Most of us miss to identify a first-time buyer and their past experience with similar product or service and current need. 
Apart from great product and service they need intensive care, guidance, support, solution & relationship. Relationship leads to emotional connection, these emotional attributes are trust, caring, respect and dignity that generate good feelings and sense of belongingness that motivate customer’s to spread good word for you and your products. They start talking to their friends, family and colleagues that you and your products and services are the best. Building Emotional Bonds can also help you to retain your customer longer and establishing loyalty that will also prevent competitor attack.
