Blaise Aguera shows off photosynth breathtaking multidimensional spaces with zoom and navigation features demo, Blaise Aguera y Arcas is an architect at Microsoft Live Labs, architect of Seadragon and and the co-creator of Photosynth.
Archive for June, 2007
11th Annual Webby Awards
You might have missed to have a look on the prestigious Webby Awards, with nearly 70 categories chosen from different field, the list include Winners, Nominees and Honorees. Check what make them so beautiful to look at and what explored their usability and functionality. The list include top name like eBay, Steve Chen & Chad Hurley, Co-Founders, YouTube, Jessica Lee Rose (Lonelygirl15) fame and many more for special achievement awards and people from different sector such as art, entertainment, motion graphics, finance etc.
Google Inc-World’s Most Valued Brand
Corporate responsibility to serve customers in emerging markets is being the key factors for this year for building brand recognition. As per the recent ranking compiled by Millward Brown a market research firm Google Inc has knocked Microsoft Corps being the world’s top ranked brand.
Google heading among well-established brands like General Electric No.2, Coca Cola No. 4 Wal-Mart at No.7 and IBM No.9. China Mobile is the top ranked brand from non US-based Company, which ranked at No.5. As per Milward Brown, The ranking were based on publicly available financial data along with primary research, including interviews with a million consumers worldwide. Google, which earlier ranked at No.7 directly, jumped on No.1 that prove that the search results become everyday name through word of mouth with little advertising. In spite of the new window vista OS with massive global marketing Microsoft has slide down to third place from first.
Eilen Campbell the Global Chief Executive of Milward brown said the ranking showed a blended of good business leadership, responsible financial management, and powerful marketing that can be leveraged to create and grow corporate wealth”.
Writing Press Release- Guideline
William Randlolph Hearst, one time American Newspaper tycoon once defined news as being what someone, somewhere doesn’t what you to print-all the rest is advertising. Ideally the News may be something that directly affects the reader educates or informs him or in any way changes the existing situation with hidden advertising appeal. A press release must initially relate to something that would interest an average news reader, also check that press release site has a thoughtful reader base and that much popular example as prweb/google news etc. The newsworthiness alone and nothing else can make a release acceptable to a news site. Newsworthiness makes information exciting, acceptable, interesting and memorable.
A press release incorporates a single, coherent message in a matter of fact style with enough background information to substantiate that message, if you are supposed to make release in google news possibly they are going to consider background information, worthiness of your news, your site rank and age, and the relevancy of your informations as a priority.Also the writing should have a logical sequence and each paragraph should be precise and contain a single idea. I dont think there is any scope for creative writing, vague conclusions or personal opinion in a news article. A news release is a pruveyor of information, not an exercise in writing style. A good press release has the specific objective of conveying, timely and accurate information with minimum words, without spelling mistake and grammar and the basic facts are put in together a clear, easy to understand language, tense and concise style without any ornamentation.
Checklist; The seven point of News Release Model from old marketing school;
Subject; What is the story about?
Organization; What is the name of organization?
Location; What is the location of the organization, you can add your site url and contact address.
Advantages; What is “New”,”Special” “Benieficial” about the product or service? What buyer problems does our product or service can solve?
Applications; How or by whom can the product or service can be used or enjoyed?
Details; What are the specifications or detail about the features?
Source; If this is different from location mention the source of location, such as your office is in US you operate from UK and your branches are in other cities.
I hope these basic guideline is going to help you to make your press release most effective, if you are planning for a press release, I would suggest to get your it written by a professional writer instead of writing your own.
