The second life can be considered as a new marketing initiative though it is still in young stage, if advertiser misses the new way to communicate from the very beginning it would be too late to jump on the second life bandwagon. It is the way of communication to establish and underlying your presence among young people where audience seems to be exceptionally more important. The corporate are on the move to find the way to create longer-term presence there and making the ad campaign more relevant in the virtual environment.
In my opinion you need to create your fully automated presence there by addressing the need of both virtual and realm throughout making your ad program more interactive where the resident navigate the world through a dynamic map. Your brands need new look and new meaning to attract youngsters on second life as the brands that exist in the real world are becoming boring due to the conventional forms of address. However at present we can’t evaluate the brand loyalty and effectiveness of particular product at second life because currently there is no scale to measure and evaluate the ongoing performances…but it could be a good start no doubt. Check few available brand at SL. http://www.content.zdnet.com/2346-12408_22-62330.html
PlugIM.com said
Branding Through Second Life-Part I
The second life can be considered as a new marketing initiative though it is still in young stage, if advertiser misses the new way to communicate from the very beginning it would be too late to jump on the second life bandwagon..