The individual selectively pay attention to things which are interest to them & avoid things which may not be directly relevant, so if you are promoting a product or services targeting to a niche, you need to give importance to the stimuli factors as well which can directly relevant to the interest and need of particular class of people you are aiming. Each person sees, organizes, & interprets things differently, their views are filtered by perception, which is unique way in which each person sees, organizes, & interprets things.
The selection of stimuli is not random, but depends upon certain factors that relate to personal profile, age, sex, interest, and intensity its size, color, movement, repetition & so on. Stimuli is organized to give some meaning to them as these factors is collated to form an opinion, further depending on the intensity, an individual opinion can be converted to mass opinion. You can avail opportunity to fill the gaps in incomplete information to make them more meaningful & understandable especially if you know the stimuli factors that can impact a large viewers on the basis of experience, hunches & guess.
The information collected & organized remains useless, until some meaning attached to it. Interpretation is the most important element of entire perceptual process. You can change in attitudes, opinions, feelings, and impressions through stimuli factors.
