Sexiness and beauty can be a powerful human stimuli but it require suitable product and good presentation. The sex sells itself that is the reason Calvin Klein declared in last millennium, “Jeans are about sex- probably he has been forefront of this movement. Sex as it represents a bond between two individuals, if you go through the ads of following brand you will find sex has an expression of profound emotional feelings- Gasoline Jeanswear, Escape Perfume, Wonder bra etc, if you look on their ads, you will find such ads carry emotional feeling and caring and that tag with an appealing message and best represented through eroticism. If you are planning such ads you need to research for a good theme around the human feelings that can explore your products attributes but remember if you are putting Paris Hilton in swimsuit and want to sell hamburger, it might be not effective. The lead author Andrey P. Anokhin, an assistant professor of psychiatry at Washington University” state that “Usually men subjectively rate erotic material much higher than women,” few relevant study shows that Women have responses as strong as those seen in men.” The men and women both can make a bold story about a sexy ad, as men often talk to his wife or girlfriend and so on the women to others if they come across to such ads. Also there are cultural differences in beauty and sexiness as both depends on what you are willing to expose and how you feel when you expose. Handle with care if you keep “women” at the center of the story.
