Most of the time we observe customers consider the emotional relationship and other aspect of value system during delivering trust, they tend more to the functional aspects and improved processes with a sort of innovative idea. The emotional and relationship element play major role for making loyalty decisions for B2B business products and services. Our staff faces them regularly, they come closer every day, they know better them but do we listen the opinion of our staff? Do we check the differences of perception of both our staff and the clients? Do we clear their perceptions of customer-related performance if they have some confusion or doubt? Do we interact with each staff separately? Check these, and find the ways to generate new initiative among your staff.