Boldness in business is 1st, 2nd & 3rd thing; hence “Good Loss” is a bold, brave & brash effort. A “Good Loss” can be far better -especially over a “lousy win”. A “lousy win” is just a few more bucks for doing the SOS. A good loss comes from repositioning the product or service and an experimenting process to create a potentially awesome experience for the targeted customers. Again, one must be careful on it, don’t make mistake knowingly. If we are not prepared for it perhaps we are going to top lose them to an upstart in the short-or medium – or long-term. Remember “Daring ideas” are like chessman moved forward, they may be beaten but they might start a winning game”. Cheers! Move forward with your idea.