Science of Sales & Marketing

A tactics specifies details, methods or techniques to implement the strategy; Tactics are how the strategies are to be achieved. For example over the years McDonald has attempted to stay ahead of competition by the use of several product strategies to broaden its market. It enlarged its product line to include breakfast, Side Dishes, to nutritional food, now you can find a tag with their menu ” Get the Nutrition Facts for a McDonald’s Menu Item”. All its new product strategies are market tested and backed up with strong promotional campaigns. A long-term promotional strategy of McDonald’s has been the clown character . Their executives often visit to their franchises and sick children in hospital to develop McDonald’s goodwill image.
A specialized tactics exist for many situation, to understand the tactics well check this example; “prior to a football game, the coach will have worked out ‘game plan” which include a general features, such as confine running plays to end-sweeps coz the opponents are too strong up the middle. A tactic is part of the coach’s repertoire utilized for specific situations which might develop during the course of the game, such as a fake punt, hence don’t plan a tactics in advance instead better develop a tactics during the course of journey to your business goal. Even a good tactics can save a strategy that is going to fall in market place.

To gain a competitive edge in your market if you’re dealing with top “quality” product or services- target exclusively it to quality conscious customers, these quality customers can give you boost on sales and rise to a decreasing price. If you little research on them, there are good numbers of such customers that can value your products or services more than your competitors. They’re willing to pay a fair price for your products or services- find out them. Quality conscious customers are royal people, they are financially sound, and remain more loyal than low-quality customers, they refer you to other quality customers without any lust. Such quality customers don’t bargain you on price, don’t ask you silly questions, don’t give you ultimatum for spreading negative reviews, they are royal and loyal, they need a finished product of zero defects and its ability for meeting a stated or implied need.

Sexiness and beauty can be a powerful human stimuli but it require suitable product and good presentation. The sex sells itself that is the reason Calvin Klein declared in last millennium, “Jeans are about sex- probably he has been forefront of this movement. Sex as it represents a bond between two individuals, if you go through the ads of following brand you will find sex has an expression of profound emotional feelings- Gasoline Jeanswear, Escape Perfume, Wonder bra etc, if you look on their ads, you will find such ads carry emotional feeling and caring and that tag with an appealing message and best represented through eroticism.  If you are planning such ads you need to research for a good theme around the human feelings that can explore your products attributes but remember  if you are putting Paris Hilton in swimsuit and want to sell hamburger, it might be not effective. The lead author Andrey P. Anokhin, an assistant professor of psychiatry at Washington University” state that “Usually men subjectively rate erotic material much higher than women,” few relevant study shows that Women have responses as strong as those seen in men.” The men and women both can make a bold story about a sexy ad, as men often talk to his wife or girlfriend and so on the women to others if they come across to such ads. Also there are cultural differences in beauty and sexiness as both depends on what you are willing to expose and how you feel when you expose. Handle with care if you keep “women” at the center of the story.